Cashew Collective, an independent CPG brand was launching a new label series, a rotating monthly partnership pairing their packaging with a different Miami based artist each month. Hey Ruby was brought in to launch the series, positioning Cashew Collective as part of Miami's creative and cultural conversation. A conversation with visual artist Natalie Galindo on learning how to see and interpret art, hosted at Dale Zine in partnership with Cashew Collective. The evening opened with an icebreaker: guests sat with one of Natalie's paintings and wrote down what they noticed first, what emotion it pulled, what they thought she was trying to say. Then did the conversation turn to Natalie: her path into art, what shaped how she learned to "see," and the story behind her latest collection. The format let Cashew Collective sit inside a genuine moment of looking and interpreting, rather than interrupting one.