Utterly’s founder was looking for ways to grow the brand and expand its presence within the Miami community. Through qualitative research with current and prospective customers and a deeper exploration of the brand, Ruby Studio identified an opportunity to position Utterly around a larger idea: supporting women through the many seasons of modern womanhood. Women today are carrying more than ever before, from motherhood and careers to relationships, caregiving, and everything in between. Utterly recognizes these realities and creates space for them, starting with solving what’s for lunch or dinner and extending into the conversations, experiences, and community that make women feel supported along the way. This positioning gave Utterly a broader platform for its content, community, partnerships, and brand storytelling. Within the first two months of the engagement, Utterly’s social media following grew by 93%.